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Marking a milestone in loyalty

Marking a milestone in loyalty

Mélanie Berneau,
The one-millionth member of the B&me loyalty programme

If your first night at B&B HOTELS was a memory…

In the Arcachon Bay area, either in Gujan-Mestras or La Teste-de-Buch in France. The hotel was well-located, with secure parking, and our room was clean and well-equipped. It was exactly what we were looking for.

If you had to describe a typical stay at B&B HOTELS…
My family and I travel abroad regularly. We always choose B&B HOTELS close to airports in Toulouse, Bordeaux, Angoulême in France. We’ve stayed at five or six different hotels so far.

If B&B HOTELS had that something special that keeps you coming back…

There are so many B&B HOTELS that we always manage to find one exactly where we need it! The value for money is unbeatable, and we especially appreciate being able to book four-person rooms, very convenient when travelling as a family. In fact, B&B HOTELS is the only hotel chain I’ve stayed in so far, and I’ve always been fully satisfied.

If the B&me loyalty programme were a little extra…
With the loyalty programme, I can find all my bookings directly in the app. It’s well designed and helps build loyalty. There are regular B&me offers too, I hope to take advantage of some on future trips!

If someone had told you one day you’d be the one-millionth loyalty programme member…
I would have been very surprised! I thought the programme already had more than a million members, because all the B&B HOTELS welcome so many guests. So being the person to cross that symbolic milestone is both unexpected… and a lovely nod to my loyalty.