At the heart of the action

“I’ve always been drawn to the hospitality sector. So, I jumped at the chance to join the B&B HOTELS adventure in Italy, following discussions with Jean-Claude Ghiotti. We opened one hotel and then another. We reached 10. Today, we’re the market leader in Italy. For me, this success has been driven by a unique model that adapts to each market without losing its identity and is deeply rooted in a strong entrepreneurial spirit infused at every level, both out in the field and at headquarters.

When I was asked to launch B&B HOTELS in the US market, I didn’t hesitate for a second. I felt the same excitement and energy. Today, I’m proud to be in charge of Western Europe. B&B HOTELS’ unique business model and incredible value proposition enable the company to grow, while remaining true to its values. I’m excited to be part of this journey. The entrepreneurial spirit is everywhere and teamwork is at the heart of everything we do. Here, it’s ‘lead by example, work as a team’.

I’m not your typical managing director, I’m more comfortable in the field than behind a computer screen. My first instinct is always to go out and meet our hotel entrepreneurs, listen to their views and discuss what’s working – and what isn’t. Together, we focus on the fundamentals: quality, pricing, revenue optimisation and guest experience.

My top priority is getting ‘back to basics’, especially in operations to concentrate on what really makes a difference: the rooms, common areas, and everything that creates a real “wow” effect from the moment guests arrive.

After working here for 16 years, I’m passionate about passing on everything I’ve learned along the way. This is part of the culture at B&B HOTELS. I’ve always been given complete trust. Now, it’s my turn to ensure that same trust keeps driving us forward.”