COVIVIO, a long-standing partner in B&B HOTELS’ growth

“We’ve built a relationship of trust and mutual understanding with B&B HOTELS, grounded in shared goals and a common vision for real estate development. Their biggest strength, in my view? The clarity of their business model. It’s simple, effective, and easy to replicate. When you know exactly where you’re heading, anything is possible.

As a challenger brand competing with long-established names in France and across Europe, B&B HOTELS stands out thanks to its clear direction and fast-paced execution. When growth is the top priority, speed matters and their teams are set up for it. Our business relationship has naturally evolved over the years. At first, they would approach us for development projects. Today, we also take the initiative, identifying investment opportunities, including office-to-hotel conversions, that align with their expansion strategy.

That same agility applies to strategic topics like decarbonisation. We set high standards, and B&B HOTELS has met them with pragmatism and efficiency. Their standardised model is a real asset: it allows best practices to be rolled out rapidly across the portfolio.

What do I wish for them going forward? To stay true to who they are: a bold and demanding player, shaking up the rules of budget hospitality and pushing the boundaries of the sector.”