Driving growth and transformation
“Like B&B HOTELS, I’ve gathered 35 years of professional experience. Driven by the desire to enable growth and transformation, I’ve taken on leadership roles across different industries from manufacturing to consumer, and most recently at one of the biggest restaurant companies in the Iberian market.
I brought this same drive with me when I joined B&B HOTELS. In 2024, we opened 20 hotels and by 2030 we aim to reach 200. For me, this incredible growth is based on the strong foundations of an appealing brand and relevant value proposition, as well as by ‘industrialising’ processes and having such motivated teams. I’m proud to be part of this journey. Giving our mandate managers the freedom to make decisions fuels an invaluable entrepreneurial spirit. Behind the strategy and vision, things happen on the ground, in the hotels, in direct contact with guests. I often refer to B&B HOTELS headquarters as our ‘support centre’, as our role is coach, teach, listen and learn together.
Just a couple weeks after I joined, we hosted celebrations for the 700th B&B HOTELS property in Guimarães, Portugal, and then the Group Convention in Tarragona in 2024. For me, both events highlighted how relevant we are as a brand and how far we have come from just one hotel all those years ago. I also understood how much potential there is if we maintain the same balance between growth, guest satisfaction and profitability. We’ve set ambitious goals and we’re hungry for improvement!”
