Innovating, adapting & striving for more

“At B&B HOTELS, I’ve always felt heard and genuinely valued. From day one, I was trusted and given real freedom to grow. For me, it’s a kind of thoughtful meritocracy: when you’re committed and deliver, the company sees it and supports you.

After joining the Group’s leadership team in 2019, I became CFO of B&B HOTELS Brazil in 2023. When the role evolved, I stepped into the same position in the United States. That experience confirmed something important for me: if you put in the effort and hit your goals, B&B HOTELS gives you room to move forward.

Internationally, the Group gives its teams the freedom to act. The goal isn’t to make markets adapt to us, but to adapt ourselves to each market. There’s a real entrepreneurial mindset here, we’re encouraged to test, innovate, and even fail. It’s one of the best ways to learn.

What I value most is how every local challenge is tackled through the lens of the Group’s core values. That’s especially important in 2025, with the workplace constantly evolving. B&B HOTELS puts people at the heart of its culture and lives its values every day, especially through its leadership. That’s what inspired me to join in the first place.”