Mutual loyalty and support

“For over ten years, we’ve been supplying B&B HOTELS properties in France with jams and spreads. When our company went through a difficult period, B&B HOTELS supported us by communicating about the brand. This confirmed the trust they place in us. For a small to medium-size business like ours, this kind of commitment means a lot. It’s a source of pride. And a pleasure for us to partner with a network that enjoys such strong brand recognition.

When our team of 30 sales representatives travels in France, we always stay in B&B HOTELS because the relationship goes both ways. This also gives us the chance to see what customers think of our products. Many appreciate the quality of traditional French, locally-made jams. For us, this boosts visibility. Every guest at a B&B HOTEL is a potential customer who might later recognise our products in store.

As a company, we value innovation with trusted partners. Looking to the future, we hope to continue collaborating with B&B HOTELS and showcase new products together.”