Hope on the high seas

How would you describe your relationship with B&B HOTELS?

It all started with the magic of people who understood and trusted each other coming together. This partnership is grounded in shared values. From the very beginning, our message has been supported and amplified by the brand. I’m impressed by a Group that has upheld and cherished its people-centric values over so many years. This is what makes B&B HOTELS’ special.

B&B HOTELS has supported the Défi Voile Solidaires en Peloton for many years. What does this mean to you?

Committed to fighting multiple sclerosis (MS), Défi Voile Solidaires en Peloton has 5 main goals. One of them is to grow our project alongside committed partners – like B&B HOTELS. Together, we raise awareness about this widespread disease that doctors don’t yet fully understand, which affects over 130,000 people in France alone. This kind of partnership allows us to have a meaningful impact. We’re extremely proud to work alongside B&B HOTELS.

After more than a decade, what’s the next chapter in this partnership?

Hopefully, we’ll continue working together for many years to come! Sadly, multiple sclerosis is still impacting millions of lives around the world. Until we find a cure, we need committed partners like B&B HOTELS to continue the fight and give those affected reason to hope.